About Softleafcircle

Softleafcircle is a consultancy focused on business process optimization. We help organizations of all sizes examine the flow of work, identify friction, and apply practical remedies that include automation, standardization, and role redesign. Our work emphasizes measurable outcomes: higher throughput, lower error rates, reduced cycle time, and better resource utilization. We partner with clients to build roadmaps that deliver immediate operational gains while creating the capability to adapt processes as business needs evolve. Our interventions are grounded in data, shaped by stakeholder input, and implemented with a focus on sustained adoption.

Colleagues planning process improvements on a whiteboard

Our mission and method

Our mission is to make operations predictable, efficient, and scalable. We pursue this by blending process analysis with technology-enabled automation and human-centered change management. The process begins with discovery workshops to capture current-state flows and surface constraints. We then apply targeted measurement to quantify process health. That data drives prioritization: interventions that offer the highest return and lowest disruption. Implementation combines lightweight automations, rework elimination, and clearer role definitions. We deliver playbooks, dashboards, and training so improvements persist and teams own ongoing refinement. Our approach balances short-term wins with capability building to sustain long-term performance improvement.

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Discovery-first

We prioritize interventions with measurable impact determined by data, not opinion.

Practical automation

We choose automation where it reduces manual handoffs and error, integrating with existing systems securely.

Sustained outcomes

We deliver playbooks, training, and dashboards so improvements stick and evolve with your business.

Leadership and expertise

Our leadership team combines operations professionals, data analysts, and automation engineers with hands-on experience across finance, supply chain, customer service, and IT operations. This cross-disciplinary skill set enables us to see how process, data, and tools interact. We emphasize knowledge transfer and governance so client teams can continue improving processes independently. We treat every engagement as a partnership: we measure outcomes, adapt plans based on results, and ensure organizational readiness for change. Our objective is to leave clients with stronger processes, clearer roles, and the ability to adapt quickly to new business priorities.

Portrait of CEO
Asha Raman
Founder & CEO
Portrait of Head of Engineering
Miguel Torres
Head of Automation
Portrait of Data Lead
Priya Shah
Director of Analytics

Ready to review a key process?

Schedule a discovery session and receive a complimentary process health check that evaluates a selected workflow and highlights the top three improvement opportunities with an estimated ROI and implementation plan.

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